Since he became the CEO of the Sugar Group Companies, Gunawan Jusuf has helped to create enormous growth of many sugar products that are beloved by the Indonesian people. One of the most popular is Gulaku, which is a premium, commercial, refined sugar product that is a household name all over Indonesia. However, he has also overseen the creation and proliferation of many other products. Through it all, however, he has kept in mind that natural resources are the key to his business and many others.
The primary reason Gunawan Jusuf published “Blue Gold,” a book that discusses in frank detail the problems the world faces when it comes to the relative scarcity and the high value of water as our most important and precious commodity is because he wants us all to do better. Due to his business background, he has a better idea than many others just how precious and valuable natural resources can be. As CEO, Gunawan Jusuf oversees a collection of Indonesia-based companies that grow and refine sugar that is used in a variety of sugar products, many of which are enormously popular. In addition to plantations and refineries throughout Indonesia, Sugar Group Companies operates from nearly a dozen offices located throughout the country. Bringing many together to work in a way that benefits the whole is a great skill for business and life.