Gunawan Jusuf Blue Gold

No one should have been surprised anyone when Sugar Group Companies CEO Gunawan Jusuf published a book about water recently. The book is entitled “Blue Gold,” and it documents the relative scarcity and the high value of water as the most important and precious commodity in the world. When one considers his business background, Gunawan Jusuf has a unique understanding of how important water and other natural resources can be to life and business.

That perspective comes from Gunawan Jusuf’s position as the Chief Executive Officer (CEO) of the Sugar Group Companies, which is actually not just a single business, but rather a collection of independent businesses that have to be able to work as part of a larger group. Every business works in concert, so as to reach the goals of the overall company. Having the ability to make sure that every element of the operation works together, including every employee, subsidiary company and each of the various office, plantations and refinery plants are all working together that marks Gunawan Jusuf’s greatest accomplishment as Sugar Group Companies’ leader.

Despite the obvious hurdles that Gunawan Jusuf has has to overcome, the organization has been able to generate healthy growth for a wide variety of sugar products, not the least of which is Gulaku, a premium, commercial, refined sugar product that has grown into a household name all over Indonesia. That is a great record. In fact, it is impossible to do without making sure that every employee, subsidiary company and the various offices and plants are all working together in perfect sychronization. That is what marks the leadership provided by Gunawan Jusuf.